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How to use Google Analytics Content Grouping to analyse behavior behind the click

By EmailGarage on 16 January 2014 in Email Marketing, Reporting, Landing pages

Strictly speaking, email isn’t a medium on its own. It’s merely an interface, a traffic driver to online content and just the first step in a customer journey. Therefore it’s essential to not only track CTR, but also to closely follow website behavior. (be sure to check what we posted on that subject earlier: “Focus on the customer journey, not the click”).

London calling… EmailGarage at the Email Design Conference

By EmailGarage on 27 November 2013 in Email Marketing, Trends, Rendering, Tips, Events and seminars

Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.

Ever enhanced the value of your email data with RFM scoring?

By EmailGarage on 26 September 2013 in Email Marketing, Tips, Targeting

As you may know, the RFM scoring model is traditionally based upon transactional customer data. Using Recency, Frequency and Monetary value allows you to group customers, based  on their purchase behavior and potential value. The model is successfully used in mailorder and e-business to bring structure into the huge amount of data. It also helps to decide on campaign investment efficiently and effectively.

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