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Kicking the 5 biggest myths out of email marketing

By EmailGarage on 20 February 2014 in Email Marketing, Tips

"The problem with internet quotes is that you can’t always depend on their accuracy" Abraham Lincoln, 1864. “The best time for B2B emails is Thursday 4pm”. If all brands were to follow this advice, would you still think it’s the best practice? Exactly. It’s always hard to tell a best practice from a benchmark. But to help you set your alarm for bad advice, we assembled the top 5 myths in email marketing. Ready for you to kick them out of your campaigns…

Email design | Last but not least… the footer section!

By EmailGarage on 14 February 2014 in Email Marketing, Tips

The footer is actually a criminally underrated part of your emails. Lots of companies don’t really give it much thought, but when it’s constructed wisely that footer can significantly increase your click-through rate. Analysis on EmailGarage’s managed campaigns shows that well designed footer sections generate roughly 5% of extra click-throughs. And that’s additional interaction, improving your overall response rates.

How to use Google Analytics Content Grouping to analyse behavior behind the click

By EmailGarage on 16 January 2014 in Email Marketing, Reporting, Landing pages

Strictly speaking, email isn’t a medium on its own. It’s merely an interface, a traffic driver to online content and just the first step in a customer journey. Therefore it’s essential to not only track CTR, but also to closely follow website behavior. (be sure to check what we posted on that subject earlier: “Focus on the customer journey, not the click”).

London calling… EmailGarage at the Email Design Conference

By EmailGarage on 27 November 2013 in Email Marketing, Trends, Rendering, Tips, Events and seminars

Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.

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