How to calculate the ROI on your email marketing By EmailGarage on 22 March 2012 in Email Marketing, Tips We admit it: it can be a tough one. For those who don’t want to go through the trouble of calculating the ROI on their own email program: most researches estimate the ROI of email marketing at 41,00 US Dollars or 31,00 Euros. This may be a benchmark of several international studies which can convince people to start with email marketing, but it tells you nothing about the ROI of your own campaigns. Learn more
Want to implement a popup registration box on your website? By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,… Learn more
How to use Pinterest for email marketing By EmailGarage on 8 March 2012 in Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless. Learn more
How safe is your email database? By EmailGarage on 2 March 2012 in Email Marketing “How safe is my data?” It’s one of the hot topics on the web today. In the past there have been several security issues on all sorts of services and websites. Just think about the Epsilon security breach and the attacks from the Anonymous movement. As consumers we are instinctively cautious about our personal data. We try to filter the trustworthy sites from the dubious sites, we are critical about putting personal data out in the open and we use very strict login procedures for our online banking services. Learn more
Timing 2.0. It’s all about what you send and when you send it. By EmailGarage on 17 February 2012 in Email Marketing, Deliverability Imagine you have a clothing store in the middle of the city and you want to send out an email with an exclusive promotion that can only be validated today. But what would be the best time to send it: 10 o’clock in the morning or 5 in the afternoon? Evidently, you’d send it out in the morning. And why? Because you want grab the interest of potential clients before they go shopping in the city. Learn more
Respect the value of consistent branding By EmailGarage on 9 February 2012 in Email Marketing, Design, Technology It’s a good idea to use your branding consistently throughout your communication. Especially when you’re picking out media aimed at generating click through to your website.In general, the way your readers look at your email is divided into three levels. Learn more
4 methods to boost your brand credibility By EmailGarage on 2 February 2012 in Email Marketing, Tips Long gone are the days when advertisers had a monopoly on their communication media. The ‘social revolution’ completely altered the way consumers look for the best product or service to suit their needs. Learn more
How to liven up your emails on tablets By EmailGarage on 27 January 2012 in Email Marketing, Technology Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad. This nifty device allowed surfers to explore the internet on a whole new level. Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact mobile devices. Learn more
EmailGarage & DBFACT: Email marketing just a click away from your invoicing system By EmailGarage on 26 January 2012 in Email Marketing Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data? Learn more
7 tips to give your email marketing that human touch By EmailGarage on 12 January 2012 in Email Marketing, Tips 1. Tone of voice Learn more
EmailGarage kicks off with 4 email marketing tips for 2012 By EmailGarage on 5 January 2012 in Email Marketing, Trends First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012! Learn more
How social sharing influences your sending strategy By EmailGarage on 15 December 2011 in Email Marketing Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy. Learn more
How to build creative email designs - presentation at the 2011 Email Marketing Forum By Tim Karpisek on 28 November 2011 in Email Marketing Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum. Learn more
Let your email reports and Google Analytics write your copy. By Tim Karpisek on 10 November 2011 in Email Marketing, Reporting, Tips, Copywriting As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most. Learn more
How to get influencers to talk about you online By Tim Karpisek on 14 October 2011 in Email Marketing, Tips • 25% of search results from the world’s top 20 brands are links to user-generated content Learn more