"The problem with internet quotes is that you can’t always depend on their accuracy" Abraham Lincoln, 1864. “The best time for B2B emails is Thursday 4pm”. If all brands were to follow this advice, would you still think it’s the best practice? Exactly. It’s always hard to tell a best practice from a benchmark. But to help you set your alarm for bad advice, we assembled the top 5 myths in email marketing. Ready for you to kick them out of your campaigns…
The footer is actually a criminally underrated part of your emails. Lots of companies don’t really give it much thought, but when it’s constructed wisely that footer can significantly increase your click-through rate. Analysis on EmailGarage’s managed campaigns shows that well designed footer sections generate roughly 5% of extra click-throughs. And that’s additional interaction, improving your overall response rates.
One of the quickest ways to building a broader reach is working on list growth. But despite the fact that many brands have list growth high on their agenda, the vast majority has a neutral list size or a slow positive growth. So what are the pitfalls in email list growth? And which tactics can you use to effectively grow your reach?
The backbone of any great email marketing strategy is a solid content plan. This should not only highlight your own upcoming events, but should also go top-topical on relevant public events. That may take some time-consuming research, were it not for our friends at GetResponse.
Readers often mention the same reasons for subscribing to newsletters in email newsletter usability studies. We are sure the 7 most important reader benefits listed in this tipmail sound familiar. But how many of them are you actually using?
Strictly speaking, email isn’t a medium on its own. It’s merely an interface, a traffic driver to online content and just the first step in a customer journey. Therefore it’s essential to not only track CTR, but also to closely follow website behavior. (be sure to check what we posted on that subject earlier: “Focus on the customer journey, not the click”).
With the new year in full swing, lean back and soak up these 3 noble intentions to take your email marketing up a notch. They’re quite simple to implement and easy to keep, all year through. Are you up for it?
It’s official: mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of 3 percentage points since last October. Stunning figures, aren’t they?
Google has recently introduced a number of changes to Gmail, which affect email marketers. One of the most significant changes is the addition of image caching. How exactly does it affect your emails?
In one of our previous posts, “Why you should start calculating your Revenue Per Email today”, we told you all about the value of the RPE metric. And how to calculate it in order to evaluate and optimize your email marketing performance. Today, we bring you a case study to illustrate what RPE is all about.
Last week we brought you the first part of the Email Design Conference adventure of our colleague Sybren. If you missed it, you can read his findings here. Done with part one? Then sit back for the second part and find out what he picked up about data...
Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.
Are you one of those e-marketers who wants to know how well your e-mail campaigns are doing, at any time of day? Even when you’re at the hairdresser’s, on the train or in the library? Well, have we got news for you…
Aside from Return On Investment (ROI), Revenue Per Email (RPE) is one of the most valuable metrics you can track. Still, not a lot of marketers out there are doing it.
According to the latest stats of our partner Litmus, mobile email opens continued their steady climb toward 50% by gaining another percentage point in September. Emails opened on smartphones and tablets now account for 48% of total opens. Impressive, no?