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London calling… EmailGarage at the Email Design Conference

By EmailGarage on 27 November 2013 in Email Marketing, Trends, Rendering, Tips, Events and seminars

Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.

Ever enhanced the value of your email data with RFM scoring?

By EmailGarage on 26 September 2013 in Email Marketing, Tips, Targeting

As you may know, the RFM scoring model is traditionally based upon transactional customer data. Using Recency, Frequency and Monetary value allows you to group customers, based  on their purchase behavior and potential value. The model is successfully used in mailorder and e-business to bring structure into the huge amount of data. It also helps to decide on campaign investment efficiently and effectively.

How to take advantage of the new Gmail tab system

By EmailGarage on 5 September 2013 in Email Marketing, Tips, Deliverability

What Facebook is to social, Gmail is to email marketing. This platform, just over 6 years old, has grown into the biggest online email client. The reason for this success is the classic Google recipe: continuous evolution. Gmail blends in neatly with other Google services like Google+. They were one of the first to have a community-driven spam filter, and now they’re planning on releasing Google wallet for email, so you can send money as an attachment…

Knowing where your readers are could boost your email marketing

By EmailGarage on 28 August 2013 in Email Marketing, Tips, Deliverability, Targeting

“Email campaign time will become irrelevant in the future”. Mind you, we love reading about industry tendencies and debating on the future of email marketing. But nonetheless, this quote made us raise our eyebrows. Especially since here at EmailGarage, we believe that we should go from email timing 1.0 to email timing 3.0. You may remember we discussed that in a previous blogpost . So will email timing become less relevant in the future? Uh-uh, we don’t think so….

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