How can email marketing help SEM? - Part II By Tim Karpisek on 12 May 2011 in Email Marketing, Opt-in, Personalization, Trends, Tips Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM? Learn more
Email Marketing Forum 2010 slides By Tim Karpisek on 12 May 2011 in Email Marketing Due to frequent enquiries, I am posting my presentation I gave at the 2010 Email Marketing Forum. Learn more
How can SEM help email marketing? - Part I By Tim Karpisek on 5 May 2011 in Email Marketing, Opt-in, Tips As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better. Learn more
Email got caught in a spam filter? Here’s what to do… By Tim Karpisek on 28 April 2011 in Email Marketing, Opt-in, Tips, Deliverability 4 quick wins to avoid deliverability dips Learn more
Don’t underestimate the power of the FROM: field By Tim Karpisek on 26 April 2011 in Email Marketing, Tips Most companies use their company name as a FROM: address. In many cases that’s just fine… Learn more
How to define the image-text ratio of your emails By Tim Karpisek on 14 March 2011 in Email Marketing, Tips | 1 comment As we already mentioned in one of our previous tipmails, a good balance between text and images is what makes your email work. It’s wise to keep in mind that most email clients block images by default. The challenge for email marketeers is to find the right text-to-image ratio that best suits their product. Here’s a tip on how to do it. Learn more
Don’t let the benchmarks blind you By Tim Karpisek on 10 March 2011 in Reporting, Trends, Tips, Targeting One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks? Learn more
EmailGarage let forests flourish. By Tim Karpisek on 23 December 2010 in Email Marketing, Tips For a couple of months now, we here at EmailGarage strive side by side for a better and greener world. Learn more
How to deal with inactive subscribers By Tim Karpisek on 14 December 2010 in Email Marketing, Tips, Lists, Social media Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending . Learn more
ALT-tags for images in email messages: why bother? By Tim Karpisek on 29 November 2010 in Design, Rendering, Tips Any web designer who understands accessibility knows the benefits of ALT-tags. As images are not automatically displayed in most email clients, short descriptions of the blocked images give readers a quick overview of what to expect. And after all: ALT-tags help surfers navigate through web pages more easily, so why shouldn’t they work in emails? Learn more
Two good reasons to add an opt-in link to your email message By Tim Karpisek on 10 November 2010 in Opt-in, Tips, Social media You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should... Learn more
Segmentation leads the way to successful email marketing campaigns By Tim Karpisek on 22 October 2010 in Email Marketing, Personalization, Tips As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too. Learn more
How to grow your contact database effectively By Tim Karpisek on 11 October 2010 in Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right. Learn more
Don't Forget the Preview Pane in Your Campaign By Tim Karpisek on 30 September 2010 in Email Marketing, Design, Tips The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately. Learn more
Optimize your email campaigns by sending them at the right time By Tim Karpisek on 16 September 2010 in Email Marketing, Personalization, Tips We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences. Learn more