The success of email marketing is generally measured by the number of opens and clicks. And when we look at the number of clicks, we analyse the calls to action that best drive traffic, and mainly focus on optimizing those. However, most templates contain standard links in their framework, and investing in optimizing these functional links can also be worth your while.
Rattling nerves. Shaky hands. Cold sweat. As an e-marketer you have undoubtedly felt the stress just before you hit that send button. You checked your email at least ten times, verified the ‘from’ and ‘reply to’ addresses, revised your subject lines, scanned the text for typo’s,… but still: right after your clicked ‘send’, you find out that one link doesn’t work properly. Bummer!
We admit it: it can be a tough one. For those who don’t want to go through the trouble of calculating the ROI on their own email program: most researches estimate the ROI of email marketing at 41,00 US Dollars or 31,00 Euros. This may be a benchmark of several international studies which can convince people to start with email marketing, but it tells you nothing about the ROI of your own campaigns.
“How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless.
“How safe is my data?” It’s one of the hot topics on the web today. In the past there have been several security issues on all sorts of services and websites. Just think about the Epsilon security breach and the attacks from the Anonymous movement. As consumers we are instinctively cautious about our personal data. We try to filter the trustworthy sites from the dubious sites, we are critical about putting personal data out in the open and we use very strict login procedures for our online banking services.
Imagine you have a clothing store in the middle of the city and you want to send out an email with an exclusive promotion that can only be validated today. But what would be the best time to send it: 10 o’clock in the morning or 5 in the afternoon? Evidently, you’d send it out in the morning. And why? Because you want grab the interest of potential clients before they go shopping in the city.
It’s a good idea to use your branding consistently throughout your communication. Especially when you’re picking out media aimed at generating click through to your website.In general, the way your readers look at your email is divided into three levels.
Long gone are the days when advertisers had a monopoly on their communication media. The ‘social revolution’ completely altered the way consumers look for the best product or service to suit their needs.
Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad. This nifty device allowed surfers to explore the internet on a whole new level. Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact mobile devices.
Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data?
1. Tone of voice
First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012!
Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy.
Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum.