What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.
The social president, the internet president, the email president, … whatever you want to call Barack Obama: he definitely is the first American president to truly understand the power of online marketing. And the way he’s at it, it looks like he will be succeeding his 2008 presidential campaign with his 2012 approach.
Anybody out there who isn’t reading their emails on their mobile device? Most marketers already discovered the huge potential of mobile marketing of this rapidly growing market. Recent studies already show that 27% of all emails are opened on a mobile device. And by the look of it, this trend will keep on rising in the years to come.
What’s more important: getting lots of data or getting the best possible data? In a perfect world you‘d probably get both. But if you want to start off with a good data mining strategy, start by building a web form that captures the right data flawlessly.
“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.
Anybody out there who doesn’t like their birthday? Chances are slim, considering it’s that one special day when it’s all about YOU. You’re overloaded with hugs and kisses from family and friends, plus you’re treated to all those cool presents. No wonder you’re feeling on top of the world.
Spammers have been invading our mailboxes ever since the birth of email marketing. So why not see if we can actually learn a thing or two from these fellow “email marketers”.
Probably not the first time you’ve heard that question… and you’ve probably also heard dozens of answers to it as well. “Improve your subject line”, “work on your from name”, “optimize your header”… Sure, these are all tips that can help you boost your opened rates. But an answer most people overlook is to work on the key message above the fold.
Does this sound familiar? You’ve created your campaign, defined your segment, double-checked everything a dozen times … But after hitting that send button — oh hell — you notice a typo in your email. No need to worry. It has happened to the best of us. Email marketing is a one-to-many communication tool from one human or brand to another.
Most companies have their regular newsletter program and occasionally send out other types of email. Other companies back up their newsletter program with regular promo emails, invitations, press releases, contests, … When they add links to their emails, they include a tracking possibility that lets f.i. Google Analytics determine which source it originally came from.
Admittedly, this is not an easy one. It will take quite some digging into your CRM and some extensive talks with sales people. But once you have calculated your Customer Lifetime Value, you’ll truly understand the value of a growing database, the value of an open and the value of a click.
“We need a bigger database”. “Well, let’s set up a contest then…”. Chances are that you’ve heard this conversation in your own company before. Contests are indeed great drivers to grow your database, given that they are treated with caution. Nothing leaves a worse taste in your mouth than a poorly constructed contest.
Summer’s here! This summer mostly has an impact on your email marketing strategy…
Email marketing is a great way to build a relationship and interact with your consumers. Yet the focus lies more on relationship building than on the interaction itself. Email marketers can send emails with content perfectly personalized and tailored to the customer's needs at the right time. Yet, it remains pushed content, aimed at getting them to your website and starting the conversation.
Word-of-mouth marketing or campaigns going viral, aren’t those every marketer’s wet dream? Makes sense, because over the last few years marketing has shifted drastically from push to pull marketing. Today the consumer is in control. And consumers trust each other, rather than taglines on your next billboard. That’s where the opportunities are: a viral campaign is linked to consumers being in control and peer recommendations are based on peer trust. But then again, what is the difference?