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How to use AuthorRank in email marketing

By EmailGarage on 6 June 2013 in Email Marketing, Authenticity

 ‘AuthorRank’. Just open any website about digital marketing and it will definitely pop up as one of the hot topics. This nifty approach is in fact a new metric in which content can be ranked according to the author who created it. But how do you know who has written a piece of unique content? With AuthorRank content creators can link their content to their Google+ profile by using rich snippets. This way Google can link that piece of unique content to a certain profile on Google+.

Ever tried the 3C model to refine your email marketing strategy?

By EmailGarage on 29 May 2013 in Email Marketing, Rendering, Tips, Authenticity

If we’d ask you about your strategy, would you be able to clearly define it? We’re just wondering, as most of the time we get no answer to that question. Or we get an answer to an entirely different question. Saying you want to ‘increase sales with 40% over a period of 3 years’ is not a strategy. That’s a goal. Stating you want to ‘help people differentiate themselves and help them build their own identity’ is a vision. Saying ‘you want to keep your promise of a fulfilling lifetime ownership experience by offering the best quality possible’ is your mission statement. And finally, if you think your strategy is ‘doing email marketing’, well that’s more of a tactic. But… what exactly is strategy then?

Why context marketing is the next big thing in email marketing

By EmailGarage on 23 May 2013 in Email Marketing, Reporting, Personalization, Rendering, Tips, Social media

“If content is king, context is queen”. It’s not just about what you are saying. When you are saying it, and exactly which words you’re using are crucial as well. Makes sense, doesn’t it? Imagine you have to get your message across to two people. You know one person’s age, gender and interests, … and the other one is a complete stranger. Obviously, your approach will be different. The person whose details you know, will get a more personalized experience as you would adapt your content to the context.

How your email expertise can help other company departments

By EmailGarage on 30 April 2013 in Email Marketing, Tips, Targeting

Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you’re talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no’.

Transactional emails for offline retailers? Here’s how it’s done

By EmailGarage on 24 April 2013 in Email Marketing, Personalization, Tips

Transactional emails are a powerful tool to engage your customer in one of the crucial stages in the customer lifecycle: the moment of purchase. These emails help you jumpstart the relationship, enhance customer engagement and reinforce your brand image. And here’s an extra incentive: transactional emails triggered by an offline purchase will have an even higher engagement rate.

5 new metrics to improve your email marketing!

By EmailGarage on 18 April 2013 in Email Marketing, Reporting, Trends, Tips, Social media

When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.

What can you learn from your B2B or B2C counterparts?

By EmailGarage on 11 April 2013 in Email Marketing, Trends, Rendering, Tips

“Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect.

How to see if your emails are reaching the inbox

By EmailGarage on 7 February 2013 in Email Marketing, Tips, Deliverability, Blogroll

Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation.

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