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How to see if your emails are reaching the inbox

By EmailGarage on 7 February 2013 in Email Marketing, Tips, Deliverability, Blogroll

Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation.

Ever wondered why 007 is black and Barbie is pink?

By EmailGarage on 16 November 2012 in Email Marketing, Trends, Tips

What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.

5 easy ways to set up your perfect email marketing content plan

By EmailGarage on 21 September 2012 in Email Marketing, Copywriting

“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.

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