What's buzzing?

Transactional emails for offline retailers? Here’s how it’s done

By EmailGarage on 24 April 2013 in Email Marketing, Personalization, Tips

Transactional emails are a powerful tool to engage your customer in one of the crucial stages in the customer lifecycle: the moment of purchase. These emails help you jumpstart the relationship, enhance customer engagement and reinforce your brand image. And here’s an extra incentive: transactional emails triggered by an offline purchase will have an even higher engagement rate.

5 new metrics to improve your email marketing!

By EmailGarage on 18 April 2013 in Email Marketing, Reporting, Trends, Tips, Social media

When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.

What can you learn from your B2B or B2C counterparts?

By EmailGarage on 11 April 2013 in Email Marketing, Trends, Rendering, Tips

“Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect.

How to see if your emails are reaching the inbox

By EmailGarage on 7 February 2013 in Email Marketing, Tips, Deliverability, Blogroll

Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation.

Ever wondered why 007 is black and Barbie is pink?

By EmailGarage on 16 November 2012 in Email Marketing, Trends, Tips

What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.

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