What's buzzing?

Ever wondered why 007 is black and Barbie is pink?

By EmailGarage on 16 November 2012 in Email Marketing, Trends, Tips

What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.

5 easy ways to set up your perfect email marketing content plan

By EmailGarage on 21 September 2012 in Email Marketing, Copywriting

“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.

Looking for an easy way to calculate the conversion rate per email type?

By EmailGarage on 14 August 2012 in Email Marketing, Reporting, Tips

Most companies have their regular newsletter program and occasionally send out other types of email. Other companies back up their newsletter program with regular promo emails, invitations, press releases, contests, … When they add links to their emails, they include a tracking possibility that lets f.i. Google Analytics determine which source it originally came from.

4 polls that work like magic in email marketing

By EmailGarage on 19 July 2012 in Email Marketing, Tips, Targeting, Surveys

Email marketing is a great way to build a relationship and interact with your consumers. Yet the focus lies more on relationship building than on the interaction itself. Email marketers can send emails with content perfectly personalized and tailored to the customer's needs at the right time. Yet, it remains pushed content, aimed at getting them to your website and starting the conversation.

How to use word-of-mouth and viral strategies for email marketing

By EmailGarage on 12 July 2012 in Email Marketing, Tips, Targeting

Word-of-mouth marketing or campaigns going viral, aren’t those every marketer’s wet dream? Makes sense, because over the last few years marketing has shifted drastically from push to pull marketing. Today the consumer is in control. And consumers trust each other, rather than taglines on your next billboard. That’s where the opportunities are: a viral campaign is linked to consumers being in control and peer recommendations are based on peer trust. But then again, what is the difference?

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