What's buzzing?

London calling… EmailGarage at the Email Design Conference

By EmailGarage on 27 November 2013 in Email Marketing, Trends, Rendering, Tips, Events and seminars

Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.

Ever enhanced the value of your email data with RFM scoring?

By EmailGarage on 26 September 2013 in Email Marketing, Tips, Targeting

As you may know, the RFM scoring model is traditionally based upon transactional customer data. Using Recency, Frequency and Monetary value allows you to group customers, based  on their purchase behavior and potential value. The model is successfully used in mailorder and e-business to bring structure into the huge amount of data. It also helps to decide on campaign investment efficiently and effectively.

« Previous 1    2   3   4    5    6    7    8    9    10    11    12    13    14    15    16    17    18    19    20    21    22    23    24    25    26    27    Next »