What's buzzing?

A recap on which digital marketing trends to add to the mix

By EmailGarage on 16 May 2014 in Email Marketing, Trends, Tips, Technology, Social media, Facebook, Mobile

Email, social, mobile, search marketing,…: these are all important media worth considering in your marketing mix. But what are the crucial must-knows? Which changes have shaken the marketing landscape recently? How are consumers shifting between media? And what’s the wisest way to invest your digital marketing budget?

The difference between campaign opened rate and customer engagement rate

By EmailGarage on 7 May 2014 in Email Marketing, Reporting, Tips

The opened rate is one of email marketing’s oldest metrics. And however email critics question the value of number of opens, we can be very clear about this: the opened rate is an absolute key insight in email campaign analytics. But if we are digging deeper and looking into analytics on a customer level, then the opened rate per campaign becomes less relevant. In this case it’s better to calculate the engagement rate.

Gmail’s grid view: the next step in email marketing

By EmailGarage on 9 April 2014 in Email Marketing, Tips

Gmail recently launched grid view, a new way to view your emails. This new design, with a high Pinterest feel to it, is currently only available for users who have an English account, and who have actively chosen for this new inbox. Following the positive feedback, we expect that Gmail will be rolling out this feature to all their users. But how does this affect your email marketing strategy?

How in-store locations can drive email opt-ins and start a customer journey

By EmailGarage on 14 March 2014 in Opt-in, Tips

Collecting email opt-in addresses in-store can be a valuable addition to your existing online acquisition process. Not only because of the extra contacts, but particularly because it’s an opportunity to build relationships with people who are showing interest and engagement by coming into your store. Regardless whether they buy or not. Once you have an opt-in, you can start using your email and other digital channels to strengthen and deepen these offline relationships.

Email got caught in a spam filter? Here’s what to do…

By EmailGarage on 27 February 2014 in Email Marketing, Opt-in, Rendering, Tips, Deliverability

You have an email marketing program up and running. You’re collecting opt-in data and are putting hard work into having a certain frequency in email sending. But strangely enough, your reports show a decrease in open en click-through rates. Could be that your email deliverability is under pressure and that you’re caught in junk folders. Now that’s a bummer…

Kicking the 5 biggest myths out of email marketing

By EmailGarage on 20 February 2014 in Email Marketing, Tips

"The problem with internet quotes is that you can’t always depend on their accuracy" Abraham Lincoln, 1864. “The best time for B2B emails is Thursday 4pm”. If all brands were to follow this advice, would you still think it’s the best practice? Exactly. It’s always hard to tell a best practice from a benchmark. But to help you set your alarm for bad advice, we assembled the top 5 myths in email marketing. Ready for you to kick them out of your campaigns…

Email design | Last but not least… the footer section!

By EmailGarage on 14 February 2014 in Email Marketing, Tips

The footer is actually a criminally underrated part of your emails. Lots of companies don’t really give it much thought, but when it’s constructed wisely that footer can significantly increase your click-through rate. Analysis on EmailGarage’s managed campaigns shows that well designed footer sections generate roughly 5% of extra click-throughs. And that’s additional interaction, improving your overall response rates.

How to use Google Analytics Content Grouping to analyse behavior behind the click

By EmailGarage on 16 January 2014 in Email Marketing, Reporting, Landing pages

Strictly speaking, email isn’t a medium on its own. It’s merely an interface, a traffic driver to online content and just the first step in a customer journey. Therefore it’s essential to not only track CTR, but also to closely follow website behavior. (be sure to check what we posted on that subject earlier: “Focus on the customer journey, not the click”).

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