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How to blend marketing automation with email campaigns

Par EmailGarage le 29 janvier 2015 à Email Marketing, Personalization, Tips

Marketing automation opens up a lot of possibilities to offer your readers a tailored reading experience. But these opportunities also come with several challenges. For instance, one main challenge is blending in your manual email marketing campaigns - newsletters, newsflashes, promos, surveys, pr, ... - with automated messages. A possible strategy to get you going is using 2 tiers.

Are you a vertical or a horizontal email marketer?

Par EmailGarage le 19 décembre 2014 à Email Marketing, Tips

Whether you’re using omni-channel, cross-channel or multi-channel as a strategy, email will definitely have a place in your marketing mix. But where exactly do we fit in email marketing? Is it just another channel you use, in addition to social, website, print, search,…? Or is it rather an influencer for all these channels? Otherwise put, what is the most effective way to put your email marketing to work: the horizontal or the vertical approach?

7 Reasons to test every email before pushing the send button

Par EmailGarage le 12 décembre 2014 à Email Marketing, Personalization, Rendering, Tips, Copywriting, Mobile

Every email deserves to be tested. Even if you’ve just tested that template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also links, subject lines, images, … the whole lot.Each and every time your finger hovers over the send button, you should check (and double check!) for these 11 critical mistakes. Neglecting them could significantly affect your opens, clicks, conversions, and most importantly—your brand.

4 easy steps to measure what your content is worth

Par EmailGarage le 5 décembre 2014 à Email Marketing, Tips, Copywriting

How can you calculate the value of an article? Is it the amount of opens or clicks? Is it the click-through rate to a second page? Or do you need to track back actual sales to the content you put out there? Defining the ROI of a publication seems to be a tricky calculation, but with some basic steps you can get a fairly good idea of the value of your content.

Your 2015 Content Planner is here!

Par EmailGarage le 27 novembre 2014 à Email Marketing, Personalization, Tips, Copywriting

Yes, it’s that time of the year again... Christmas campaigns are being developed, New Year's communication is about to be set up, and content plans for 2015 are made. To help you with your very own content plan, we at Emailgarage want to be the first to hand you a useful Christmas gift: an updated content wheel for 2015 with special dates and new events to help you plan your top topical content!

6 to-do’s that influence the behavior of email personas

Par EmailGarage le 14 novembre 2014 à Email Marketing, Tips

Why are Pinterest users attractive to brands? Most likely because they have an intention to buy. When someone pins stuff like home decoration, fashionable suits or DIY tools, there’s a good chance that user intends to buy things related to those topics. And knowing what transforms this buying intention into an actual purchase is a challenge for all marketers. Wondering what the top triggers are that stimulate purchase behavior? We’ll tell you more…

5 C's for a killer email content block

Par EmailGarage le 17 octobre 2014 à Email Marketing, Tips, Copywriting, Mobile

Over the past few years the build-up of email content blocks has changed a lot. And rightfully so. The increased use of mobile devices has forced us to adapt the reading experience to smaller screens. Desktop inboxes have become overcrowded, leading to rigorous filtering behavior. And in the not so distant future emails will be read on wearable devices such as smartwatches.

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