Whether you’re using omni-channel, cross-channel or multi-channel as a strategy, email will definitely have a place in your marketing mix. But where exactly do we fit in email marketing? Is it just another channel you use, in addition to social, website, print, search,…? Or is it rather an influencer for all these channels? Otherwise put, what is the most effective way to put your email marketing to work: the horizontal or the vertical approach?
Every email deserves to be tested. Even if you’ve just tested that template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also links, subject lines, images, … the whole lot.Each and every time your finger hovers over the send button, you should check (and double check!) for these 11 critical mistakes. Neglecting them could significantly affect your opens, clicks, conversions, and most importantly—your brand.
How can you calculate the value of an article? Is it the amount of opens or clicks? Is it the click-through rate to a second page? Or do you need to track back actual sales to the content you put out there? Defining the ROI of a publication seems to be a tricky calculation, but with some basic steps you can get a fairly good idea of the value of your content.
Yes, it’s that time of the year again... Christmas campaigns are being developed, New Year's communication is about to be set up, and content plans for 2015 are made. To help you with your very own content plan, we at Emailgarage want to be the first to hand you a useful Christmas gift: an updated content wheel for 2015 with special dates and new events to help you plan your top topical content!
Growing an email list is often high on an email marketer’s to-do list. But managing the inactive subscribers and deciding on actions to take isn’t always a top priority.
Why are Pinterest users attractive to brands? Most likely because they have an intention to buy. When someone pins stuff like home decoration, fashionable suits or DIY tools, there’s a good chance that user intends to buy things related to those topics. And knowing what transforms this buying intention into an actual purchase is a challenge for all marketers. Wondering what the top triggers are that stimulate purchase behavior? We’ll tell you more…
Recent research in the UK, conducted in October 2014 by the Direct Marketing Association UK (amongst others), shows the increasingly important role of mobile in the email usage:
Last week Google launched ‘Inbox’. The tech, email and marketing community dove into this revolutionary application. All sorts of long-term predictions were made, ranging from the monopoly of email to the death of email. So, now the smoke has cleared, let’s check which new opportunities are opening up…
Don’t we all want to evolve as marketers? Fact is: we often face barriers. Limits on budget, time and/or skills… all those things are obstacles we face every day. But focused investments on analyzing, testing and personalizing customer experiences do pay off and can make a strong business case in the long run.
Over the past few years the build-up of email content blocks has changed a lot. And rightfully so. The increased use of mobile devices has forced us to adapt the reading experience to smaller screens. Desktop inboxes have become overcrowded, leading to rigorous filtering behavior. And in the not so distant future emails will be read on wearable devices such as smartwatches.
When it comes to relevance, the timing of an email message is crucial. A thank-you email after an online or in-store purchase, a welcome email after joining a loyalty program or a follow-up message after cart abandonment or a customer service call … Triggered messages like these let you respond in real time to key moments in the customer lifecycle.
Email has come a long way since it was first used in 1970, and widely adopted in 1993/1994. So it’s fair to say that email marketing has been around about 20 years, growing from a spray & pray tactic, to a key online performer. But how do we keep email fresh for the years to come? At EmailGarage we have been working on some interesting insights the past few months. You will hear more about them at upcoming events. But if you’d like a first teaser, mark October 16 in your diary and head over to Digital First, where we’ll be sharing some cool insights for your future email marketing strategy.
While the iPhone 6 and iPhone 6 Plus offer a range of new features, email marketers and designers are wondering how this will affect the messages received on these new devices. Let’s have a look at the possibilities we can take advantage of and the challenges we need to tackle.
Ask a hundred marketers what their main challenge is over the next 12 months, and probably half of them will say: “producing good content”. But creating a good piece of content requires creativity, inspiration, skills and passion. And for most brands it‘s nearly impossible to create unique content formats every day. This is where keeping a good balance between the 3 main types of content can help you…
Turning your email marketing up a notch actually means digging deeper into data and deeper into the customer’s needs to deliver effective campaigns.