Marketing automation opens up a lot of possibilities to offer your readers a tailored reading experience. But these opportunities also come with several challenges. For instance, one main challenge is blending in your manual email marketing campaigns - newsletters, newsflashes, promos, surveys, pr, ... - with automated messages. A possible strategy to get you going is using 2 tiers.
Our partner Litmus has been tracking email opens for more than 4 years. And it’s very interesting to see how behavior has changed over time. Mobile made up just 8% of email opens in 2011. At the end of 2014 nearly 50% of all emails are opened on smartphones and tablets — that’s a stunning 500% increase in four years.
2014 was the year when content became king and email marketers became actual publishers. But now that you’ve created all this content, how would you translate it into your email marketing strategy for 2015? Some new challenges lie ahead. We have pointed out a few for you…
First of all, our best wishes for 2015 from all of us at EmailGarage. We hope you enjoyed the holidays and are all fired up to start off the new year.We are definitely excited for the near future because we have some major news to announce in the coming weeks. So hold on to your hats because it will happen with a bang! (hint, hint...).
To sign off 2014 in style and to let you start 2015 with a blast, we have defined the top 5 priorities to help you improve your email ROI over the next 12 months. So forget about all those traditional New Year’s resolutions and focus on these 5 goals for happy e-marketeers instead …
Whether you’re using omni-channel, cross-channel or multi-channel as a strategy, email will definitely have a place in your marketing mix. But where exactly do we fit in email marketing? Is it just another channel you use, in addition to social, website, print, search,…? Or is it rather an influencer for all these channels? Otherwise put, what is the most effective way to put your email marketing to work: the horizontal or the vertical approach?
Every email deserves to be tested. Even if you’ve just tested that template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also links, subject lines, images, … the whole lot.Each and every time your finger hovers over the send button, you should check (and double check!) for these 11 critical mistakes. Neglecting them could significantly affect your opens, clicks, conversions, and most importantly—your brand.
How can you calculate the value of an article? Is it the amount of opens or clicks? Is it the click-through rate to a second page? Or do you need to track back actual sales to the content you put out there? Defining the ROI of a publication seems to be a tricky calculation, but with some basic steps you can get a fairly good idea of the value of your content.
Yes, it’s that time of the year again... Christmas campaigns are being developed, New Year's communication is about to be set up, and content plans for 2015 are made. To help you with your very own content plan, we at Emailgarage want to be the first to hand you a useful Christmas gift: an updated content wheel for 2015 with special dates and new events to help you plan your top topical content!
Growing an email list is often high on an email marketer’s to-do list. But managing the inactive subscribers and deciding on actions to take isn’t always a top priority.
Why are Pinterest users attractive to brands? Most likely because they have an intention to buy. When someone pins stuff like home decoration, fashionable suits or DIY tools, there’s a good chance that user intends to buy things related to those topics. And knowing what transforms this buying intention into an actual purchase is a challenge for all marketers. Wondering what the top triggers are that stimulate purchase behavior? We’ll tell you more…
Recent research in the UK, conducted in October 2014 by the Direct Marketing Association UK (amongst others), shows the increasingly important role of mobile in the email usage:
Last week Google launched ‘Inbox’. The tech, email and marketing community dove into this revolutionary application. All sorts of long-term predictions were made, ranging from the monopoly of email to the death of email. So, now the smoke has cleared, let’s check which new opportunities are opening up…
Don’t we all want to evolve as marketers? Fact is: we often face barriers. Limits on budget, time and/or skills… all those things are obstacles we face every day. But focused investments on analyzing, testing and personalizing customer experiences do pay off and can make a strong business case in the long run.
Over the past few years the build-up of email content blocks has changed a lot. And rightfully so. The increased use of mobile devices has forced us to adapt the reading experience to smaller screens. Desktop inboxes have become overcrowded, leading to rigorous filtering behavior. And in the not so distant future emails will be read on wearable devices such as smartwatches.