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5 C's for a killer email content block

Par EmailGarage le 17 octobre 2014 à Email Marketing, Tips, Copywriting, Mobile

Over the past few years the build-up of email content blocks has changed a lot. And rightfully so. The increased use of mobile devices has forced us to adapt the reading experience to smaller screens. Desktop inboxes have become overcrowded, leading to rigorous filtering behavior. And in the not so distant future emails will be read on wearable devices such as smartwatches.

Why it’s crucial to trigger your emails on key moments

Par EmailGarage le 10 octobre 2014 à Email Marketing, Personalization, Tips

When it comes to relevance, the timing of an email message is crucial. A thank-you email after an online or in-store purchase, a welcome email after joining a loyalty program or a follow-up message after cart abandonment or a customer service call … Triggered messages like these let you respond in real time to key moments in the customer lifecycle.

How do you keep email fresh for the years to come?

Par EmailGarage le 2 octobre 2014 à Email Marketing, Tips, Events and seminars

Email has come a long way since it was first used in 1970, and widely adopted in 1993/1994. So it’s fair to say that email marketing has been around about 20 years, growing from a spray & pray tactic, to a key online performer. But how do we keep email fresh for the years to come? At EmailGarage we have been working on some interesting insights the past few months. You will hear more about them at upcoming events. But if you’d like a first teaser, mark October 16 in your diary and head over to Digital First, where we’ll be sharing some cool insights for your future email marketing strategy.

Improve your emails by combining 3 types of content

Par EmailGarage le 19 septembre 2014 à Tips, Copywriting

Ask a hundred marketers what their main challenge is over the next 12 months, and probably half of them will say: “producing good content”. But creating a good piece of content requires creativity, inspiration, skills and passion. And for most brands it‘s nearly impossible to create unique content formats every day. This is where keeping a good balance between the 3 main types of content can help you…

Learn from the 5 biggest #fails in email marketing

Par EmailGarage le 4 septembre 2014 à Email Marketing, Tips

Even if email marketing rapidly evolves to meet the needs of email marketers, it still remains a classic setup. The concept of the inbox where new emails are displayed chronologically, has been around for some decades now. Major players like Google, Microsoft and Yahoo go through every effort to improve and change the customer experience of email. Still we see that changes stay relatively modest. Let’s have a look at some changes and events that didn’t succeed.

Why smart marketers integrate data mining

Par EmailGarage le 28 août 2014 à Email Marketing, Opt-in, Tips

A growing database is a key factor in getting more ROI from your email marketing. It lets you build reach and it increases the return on A/B tests or multivariate tests. But often marketers struggle to build a database, even though they have the basics installed, like a newsletter sign-up. But do you want to really excel in the growth of your email database? Then it’s best to integrate data mining into your strategy, and even make it a core component in your digital marketing strategy.

4 smart tips on how to monitor your competitors

Par EmailGarage le 22 août 2014 à

Whether you’re in marketing, sales, management or any other division, you are constantly gathering information from clients, internal processes, the market, competitors,… Smart companies can shift these information flows into systematical processes, to create an information framework that influences decisions, better known as business intelligence. A main part of this intelligence is knowing what your competitors are doing. So how can you, as an email marketer or online marketer, keep track of your competitors?

Twitter cards: social sign-up 2.0

Par EmailGarage le 24 juillet 2014 à Email Marketing, Opt-in, Social media

“Use social media to get new subscribers”. It’s possibly not the first time you have come across that tip. In fact, most of us will probably have promoted their subscribe page via a Twitter post, implemented a form on Facebook or posted a subscribe link on LinkedIn. But let’s face it, when we look at the percentage of new subscribers, social media tend to account for only a fraction of all traffic. One year ago however, Twitter launched something that makes it easier to subscribe via social media: Twitter lead generation cards.

Email reputation: how to get your email in the inbox

Par EmailGarage le 16 juillet 2014 à Opt-in, Tips, Deliverability, Authenticity

As a marketer you put a lot of energy into engaging with your target audience: creating well-designed emails, selecting databases, deciding on content, copywriting, etc. But no matter how well you plan your email marketing campaign, there is a real risk it won’t be read if you fail to build a good email reputation that maximizes email deliverability. On average, 18% of legitimate marketing emails never reach recipients’ inboxes, which translates into lost contacts, lost opportunities and lost revenue.

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