Strictly speaking, email isn’t a medium on its own. It’s merely an interface, a traffic driver to online content and just the first step in a customer journey. Therefore it’s essential to not only track CTR, but also to closely follow website behavior. (be sure to check what we posted on that subject earlier: “Focus on the customer journey, not the click”).
With the new year in full swing, lean back and soak up these 3 noble intentions to take your email marketing up a notch. They’re quite simple to implement and easy to keep, all year through. Are you up for it?
It’s official: mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of 3 percentage points since last October. Stunning figures, aren’t they?
Google has recently introduced a number of changes to Gmail, which affect email marketers. One of the most significant changes is the addition of image caching. How exactly does it affect your emails?
In one of our previous posts, “Why you should start calculating your Revenue Per Email today”, we told you all about the value of the RPE metric. And how to calculate it in order to evaluate and optimize your email marketing performance. Today, we bring you a case study to illustrate what RPE is all about.
Last week we brought you the first part of the Email Design Conference adventure of our colleague Sybren. If you missed it, you can read his findings here. Done with part one? Then sit back for the second part and find out what he picked up about data...
Last month our colleague Sybren attended The Email Design Conference in London, held by Litmus. The perfect way to meet like-minded practitioners and learn all about the latest design trends, new techniques and best practices in careful planning and strategy. All new and exciting ideas we want to share with you. In this first part, we’re focusing on the “where” and “when” of email.
Are you one of those e-marketers who wants to know how well your e-mail campaigns are doing, at any time of day? Even when you’re at the hairdresser’s, on the train or in the library? Well, have we got news for you…
Aside from Return On Investment (ROI), Revenue Per Email (RPE) is one of the most valuable metrics you can track. Still, not a lot of marketers out there are doing it.
According to the latest stats of our partner Litmus, mobile email opens continued their steady climb toward 50% by gaining another percentage point in September. Emails opened on smartphones and tablets now account for 48% of total opens. Impressive, no?
In last week’s tipmail we’ve been telling you about the importance of the pre-header text. Today, let’s focus on that line of text that makes your email stand out in people’s inboxes: the subject line.
As an e-marketer you probably know that you never get a second chance to make a first impression in the recipient’s inbox. That’s why putting the pre-header, that’s the area at the very top of your email, to good use is so important.
Remember how we reported on the importance of adapting your email marketing to mobile in order to save your ROI last week?
For most marketers, email has been a key element in their digital arsenal for years. It has proven to be a valued contributor to ROI and customer engagement.
As you may know, the RFM scoring model is traditionally based upon transactional customer data. Using Recency, Frequency and Monetary value allows you to group customers, based on their purchase behavior and potential value. The model is successfully used in mailorder and e-business to bring structure into the huge amount of data. It also helps to decide on campaign investment efficiently and effectively.