Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
You’ve more than likely seen them pop in a subject line. The sparkling ★, The dynamic ✈ or the lovely ♥. Recently, marketers seem to have rediscovered the symbols and started adopting them in their subject lines. Their main motivation: it makes you stand out in the crowd.
The holidays have passed, and all our presents to family and friends are handed out. To avoid the hassle, most of us here at EmailGarage chose to buy our presents online. So we decided to do a little test and shop at different online stores to see what happens after the purchase. The result was quite striking because what really happened was, well ermz…. nothing.
Yep, it’s that time of year again: the red Coca-Cola Christmas truck commercials are popping up on tv again. And whether you love all the end of year fuss, or can’t wait to get it over with, one thing is certain: brands go through massive efforts to drive customers to their stores.
What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.
The social president, the internet president, the email president, … whatever you want to call Barack Obama: he definitely is the first American president to truly understand the power of online marketing. And the way he’s at it, it looks like he will be succeeding his 2008 presidential campaign with his 2012 approach.
Anybody out there who isn’t reading their emails on their mobile device? Most marketers already discovered the huge potential of mobile marketing of this rapidly growing market. Recent studies already show that 27% of all emails are opened on a mobile device. And by the look of it, this trend will keep on rising in the years to come.
What’s more important: getting lots of data or getting the best possible data? In a perfect world you‘d probably get both. But if you want to start off with a good data mining strategy, start by building a web form that captures the right data flawlessly.
“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.
Anybody out there who doesn’t like their birthday? Chances are slim, considering it’s that one special day when it’s all about YOU. You’re overloaded with hugs and kisses from family and friends, plus you’re treated to all those cool presents. No wonder you’re feeling on top of the world.
Spammers have been invading our mailboxes ever since the birth of email marketing. So why not see if we can actually learn a thing or two from these fellow “email marketers”.
Probably not the first time you’ve heard that question… and you’ve probably also heard dozens of answers to it as well. “Improve your subject line”, “work on your from name”, “optimize your header”… Sure, these are all tips that can help you boost your opened rates. But an answer most people overlook is to work on the key message above the fold.
Does this sound familiar? You’ve created your campaign, defined your segment, double-checked everything a dozen times … But after hitting that send button — oh hell — you notice a typo in your email. No need to worry. It has happened to the best of us. Email marketing is a one-to-many communication tool from one human or brand to another.
Most companies have their regular newsletter program and occasionally send out other types of email. Other companies back up their newsletter program with regular promo emails, invitations, press releases, contests, … When they add links to their emails, they include a tracking possibility that lets f.i. Google Analytics determine which source it originally came from.
Admittedly, this is not an easy one. It will take quite some digging into your CRM and some extensive talks with sales people. But once you have calculated your Customer Lifetime Value, you’ll truly understand the value of a growing database, the value of an open and the value of a click.