How safe is your email database? Par EmailGarage le 2 mars 2012 à Email Marketing “How safe is my data?” It’s one of the hot topics on the web today. In the past there have been several security issues on all sorts of services and websites. Just think about the Epsilon security breach and the attacks from the Anonymous movement. As consumers we are instinctively cautious about our personal data. We try to filter the trustworthy sites from the dubious sites, we are critical about putting personal data out in the open and we use very strict login procedures for our online banking services. En savoir plus
Timing 2.0. It’s all about what you send and when you send it. Par EmailGarage le 17 février 2012 à Email Marketing, Deliverability Imagine you have a clothing store in the middle of the city and you want to send out an email with an exclusive promotion that can only be validated today. But what would be the best time to send it: 10 o’clock in the morning or 5 in the afternoon? Evidently, you’d send it out in the morning. And why? Because you want grab the interest of potential clients before they go shopping in the city. En savoir plus
Respect the value of consistent branding Par EmailGarage le 9 février 2012 à Email Marketing, Design, Technology It’s a good idea to use your branding consistently throughout your communication. Especially when you’re picking out media aimed at generating click through to your website.In general, the way your readers look at your email is divided into three levels. En savoir plus
4 methods to boost your brand credibility Par EmailGarage le 2 février 2012 à Email Marketing, Tips Long gone are the days when advertisers had a monopoly on their communication media. The ‘social revolution’ completely altered the way consumers look for the best product or service to suit their needs. En savoir plus
How to liven up your emails on tablets Par EmailGarage le 27 janvier 2012 à Email Marketing, Technology Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad. This nifty device allowed surfers to explore the internet on a whole new level. Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact mobile devices. En savoir plus
EmailGarage & DBFACT: Email marketing just a click away from your invoicing system Par EmailGarage le 26 janvier 2012 à Email Marketing Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data? En savoir plus
7 tips to give your email marketing that human touch Par EmailGarage le 12 janvier 2012 à Email Marketing, Tips 1. Tone of voice En savoir plus
EmailGarage kicks off with 4 email marketing tips for 2012 Par EmailGarage le 5 janvier 2012 à Email Marketing, Trends First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012! En savoir plus
How social sharing influences your sending strategy Par EmailGarage le 15 décembre 2011 à Email Marketing Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy. En savoir plus
How to build creative email designs - presentation at the 2011 Email Marketing Forum Par Tim Karpisek le 28 novembre 2011 à Email Marketing Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum. En savoir plus
Let your email reports and Google Analytics write your copy. Par Tim Karpisek le 10 novembre 2011 à Email Marketing, Reporting, Tips, Copywriting As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most. En savoir plus
How to get influencers to talk about you online Par Tim Karpisek le 14 octobre 2011 à Email Marketing, Tips • 25% of search results from the world’s top 20 brands are links to user-generated content En savoir plus
How to use a RFM analysis to segment your email marketing database Par Tim Karpisek le 7 octobre 2011 à Email Marketing, Tips It’s no secret that a well-segmented database is key to a personalized communication strategy. You can tailor your message perfectly to what your customers need. And as a company, you can quite easily track your campaign objectives. En savoir plus
Want to maximize response? Team up with your copywriter. Par Tim Karpisek le 29 septembre 2011 à Email Marketing, Trends, Tips, Copywriting As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails. En savoir plus
How do you make email clients accept polls? Par Tim Karpisek le 22 septembre 2011 à Email Marketing, Opt-in, Tips, Technology, Surveys How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s a clever tactic you can set up for your own company. Want to know if visitors have heard about your latest product? Or how often they use your brand? Put up a simple poll and find out. En savoir plus