What's buzzing

Ever wondered why 007 is black and Barbie is pink?

Par EmailGarage le 16 novembre 2012 à Email Marketing, Trends, Tips

What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.

5 easy ways to set up your perfect email marketing content plan

Par EmailGarage le 21 septembre 2012 à Email Marketing, Copywriting

“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.

Looking for an easy way to calculate the conversion rate per email type?

Par EmailGarage le 14 août 2012 à Email Marketing, Reporting, Tips

Most companies have their regular newsletter program and occasionally send out other types of email. Other companies back up their newsletter program with regular promo emails, invitations, press releases, contests, … When they add links to their emails, they include a tracking possibility that lets f.i. Google Analytics determine which source it originally came from.

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