Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data?
1. Tone of voice
First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012!
Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy.
Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum.
As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most.
• 25% of search results from the world’s top 20 brands are links to user-generated content
It’s no secret that a well-segmented database is key to a personalized communication strategy. You can tailor your message perfectly to what your customers need. And as a company, you can quite easily track your campaign objectives.
As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails.
How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s a clever tactic you can set up for your own company. Want to know if visitors have heard about your latest product? Or how often they use your brand? Put up a simple poll and find out.
Storytelling is a method often used by established companies or innovators, because they have a clear vision about who they are and what they stand for. But in fact, any company — oh yes, that goes for yours too — can use storytelling to engage people. Your first goal should be to clearly define what your company’s identity is.
Content is king. You probably heard this one before. But how do you keep coming up with fresh and new items for your emails? This is rather simple in a B2C context. A B2B sales process however, is more complex and requires an approach with different types of content.
How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.
Nowadays, lots of people read their emails on a mobile device during 'lost' moments. When a meeting hasn't quite started, while having breakfast or right before getting out of bed. Often it's nothing more than a quick peek at the new emails on your smartphone. Research points out that the peak of mobile email use is around 7AM.
There have been lots of articles lately proclaiming the end of the email era. But that’s far from the truth. All social networks need email to survive, and email is still the largest growing digital communication channel. Did you know that 93% of internet users in the US willingly receive at least one commercial email daily – that’s immense!