How to grow your contact database effectively Par Tim Karpisek le 11 octobre 2010 à Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right. En savoir plus
Don't Forget the Preview Pane in Your Campaign Par Tim Karpisek le 30 septembre 2010 à Email Marketing, Design, Tips The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately. En savoir plus
Optimize your email campaigns by sending them at the right time Par Tim Karpisek le 16 septembre 2010 à Email Marketing, Personalization, Tips We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences. En savoir plus
What’s the ideal email frequency? Par Tim Karpisek le 25 août 2010 à Email Marketing, Tips The simple answer: En savoir plus
The better the landing page, the better the email campaign Par Tim Karpisek le 12 août 2010 à Email Marketing, Design, Tips, Landing pages Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign. En savoir plus
How to build a good email template Par Tim Karpisek le 6 août 2010 à Email Marketing, Design, Rendering, Tips, Deliverability, Copywriting Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients. En savoir plus
Will email marketers still make it to your inbox in the future? Par Tim Karpisek le 5 août 2010 à Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad. En savoir plus
E-couponing: a trend on the rise Par Tim Karpisek le 26 juillet 2010 à Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available? En savoir plus
How to generate more clicks through social media sharing Par Tim Karpisek le 19 juillet 2010 à Email Marketing, Trends, Tips, Technology, Social media, Facebook Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR. En savoir plus
Use your email preheader as a selling opportunity Par Tim Karpisek le 14 juillet 2010 à Email Marketing, Personalization, Trends, Design, Tips, Copywriting While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns. En savoir plus
Twitterize Your Email Subject Lines Par Tim Karpisek le 7 juillet 2010 à Email Marketing, Tips, Social media, Copywriting A good subject line is like a good tweet: it earns a click to read further. En savoir plus
Will the new Hotmail change the Deliverability landscape? Par Tim Karpisek le 25 juin 2010 à Email Marketing, Opt-in, Trends, Deliverability, Technology The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy will determine the fact that our emails will be delivered or not. En savoir plus
Behavioral email targeting improves your results Par Tim Karpisek le 23 juin 2010 à Email Marketing, Personalization, Trends, Tips, Targeting Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding. And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right? En savoir plus
Permanently enabled images and active links. Fact or myth? Par Tim Karpisek le 21 mai 2010 à Email Marketing, Tips, Deliverability | 1 comment Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program. En savoir plus
Outlook 2010 vs. 2007 Par Tim Karpisek le 7 avril 2010 à Email Marketing, Design, Rendering | 1 comment I just wanted to give you an update about the release of Outlook 2010. En savoir plus