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Looking for an easy way to calculate the conversion rate per email type?

Par EmailGarage le 14 août 2012 à Email Marketing, Reporting, Tips

Most companies have their regular newsletter program and occasionally send out other types of email. Other companies back up their newsletter program with regular promo emails, invitations, press releases, contests, … When they add links to their emails, they include a tracking possibility that lets f.i. Google Analytics determine which source it originally came from.

4 polls that work like magic in email marketing

Par EmailGarage le 19 juillet 2012 à Email Marketing, Tips, Targeting, Surveys

Email marketing is a great way to build a relationship and interact with your consumers. Yet the focus lies more on relationship building than on the interaction itself. Email marketers can send emails with content perfectly personalized and tailored to the customer's needs at the right time. Yet, it remains pushed content, aimed at getting them to your website and starting the conversation.

How to use word-of-mouth and viral strategies for email marketing

Par EmailGarage le 12 juillet 2012 à Email Marketing, Tips, Targeting

Word-of-mouth marketing or campaigns going viral, aren’t those every marketer’s wet dream? Makes sense, because over the last few years marketing has shifted drastically from push to pull marketing. Today the consumer is in control. And consumers trust each other, rather than taglines on your next billboard. That’s where the opportunities are: a viral campaign is linked to consumers being in control and peer recommendations are based on peer trust. But then again, what is the difference?

5 things you should know about effective preference centers

Par EmailGarage le 5 juillet 2012 à Email Marketing, Tips, Social media

What if your contacts could determine the frequency of your email, which content they would like to receive and even on which other channels they want to follow you? Looks tough? Well, in fact it isn't all that hard. All you have to do is set up a web form that allows them to choose their preferred communication type. We know, these forms have been around for a while. But for some reason, they don't seem to really catch on. And that's a pity, because these ‘preference centers’ have an enormous potential.

The 10 best ways to spice up your emails with animated GIFs

Par EmailGarage le 28 juin 2012 à Email Marketing, Trends, Design, Tips

When we talk about animated GIFs, you’ll probably dream off to the 90s when we were all experimenting with our very first websites. You’ll remember those one page websites that had no content but were filled to the brim with heavy animated GIFs. Need to freshen up your memory? Just have look at this website, we bet you’ll recognize every single animated GIF… Hammer time! 

Beware: these 5 things could kill your email campaign

Par EmailGarage le 7 juin 2012 à Email Marketing, Design, Tips

Up for a little challenge? Think about the worst email ever. Here’s our email marketer‘s nightmare: an email with its text pasted into an image, the font is comic sans in light green on a black background. There are no links and the text is one seemingly endless piece of copy, with just one picture… a stock photo with the vendor’s watermark still on it. Ugh.

D’ya think email marketing is sexy?

Par EmailGarage le 24 mai 2012 à Email Marketing, Trends, Tips

“Do you think email marketing is sexy?” Most of the times when we pop this question at the beginning of a presentation we see startled faces, fall into an uncomfortable silence or even get plain laughter. We swiftly counter that by saying that it’s not a rhetorical question. That there really is an answer. That’s when the chuckling stops and eyebrows are raised. Well, the answer to this question is as simple as can be. Email marketing has an unsexy image, because frankly: we don’t make it sexy.

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