How to use demographics to target the right audience

Par EmailGarage le 31 mai 2012 à Email Marketing, Opt-in, Personalization, Tips, Targeting, Lists

If you’re an email marketer, you’ll know how segmentation helps you connect with specific target audiences. It’s a highly effective approach to spark their particular interests. In practice however, things can get a bit tricky.

QR codes: a simple way to boost subscriptions

Par Tim Karpisek le 18 août 2011 à Email Marketing, Opt-in, Trends, Tips, Lists | 1 comment

How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.

How do you opt-in an existing email list?

Par Tim Karpisek le 6 juin 2011 à Email Marketing, Opt-in, Tips, Lists

Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your email marketing program.

How to deal with inactive subscribers

Par Tim Karpisek le 14 décembre 2010 à Email Marketing, Tips, Lists, Social media

Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .

Day 3 @ the Miami MarketingSherpa Email

Par Tim Karpisek le 22 janvier 2010 à Email Marketing, Opt-in, Trends, Rendering, Tips, Deliverability, Lists, Events and seminars, Facebook

The last day of this Miami summit was all about social and permission marketing.

Email Marketing Master Class Speaker on YouTube

Par Tim Karpisek le 16 novembre 2009 à Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook

Master Class speaker, Kenny Van Beeck, on YouTube.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

Par Tim Karpisek le 9 novembre 2009 à Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

Par Tim Karpisek le 3 novembre 2009 à Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

The new Dutch opt-in law

Par Tim Karpisek le 28 mai 2009 à Email Marketing, Opt-in, Lists | 9 comments

As from the 1st of July there is a new opt-in legislation regarding B2B communication.Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.From now on electronic B2B communication will have the same restrictions as B2C communication.

The IAB email marketing cookbook 2009

Par Tim Karpisek le 29 avril 2009 à Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!

Invest in top responders

Par Tim Karpisek le 20 mars 2009 à Email Marketing, Reporting, Tips, Lists

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.

5 tips for enhancing email registration

Par Tim Karpisek le 10 novembre 2008 à Email Marketing, Opt-in, Design, Tips, Lists, Landing pages | 2 comments

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It's during this process that companies have a chance to stand out from their competitors by communicating value proposition, establishing sincere concern for subscriber privacy, and showing respect for users by providing control over the type and frequency of the emails received.

Belangrijke mededeling: Mail Garage is NIET EmailGarage

Par Tim Karpisek le 22 septembre 2008 à Email Marketing, Opt-in, Lists | 5 comments

EmailGarage krijgt recent geregeld de dringende vraag van Nederlandse consumenten om hen uit het bestand te halen. Wij hebben echter niets te maken met deze organisatie of het door hen gebruikte bestand.

If you thought spam filters were trouble, read this!

Par Tim Karpisek le 30 juillet 2008 à Email Marketing, Opt-in, Reporting, Trends, Deliverability, Technology, Lists

To avoid the massive spam waves, spam filtering mechanism were created.They all have their pro and contra's, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.A small overview:- IP blacklists: only IP related and therefore not that efficient since spammers switch IP's.- Content filtering: based on the emails content and sometimes with very unclear rules.- DNS lookups: not used everywhere and difficult to implement.So IPS's had to come up with something more specific on top of this existing mechanisms.

Smart (and legal) ways to collect email addresses

Par Tim Karpisek le 26 juin 2008 à Email Marketing, Opt-in, Tips, Lists

If you have a website, you are most likely collecting the email addresses of site visitors on your home page and your other web pages, right?