Why visualizing your database is key Door EmailGarage op 14 mei 2013 in Email Marketing, Reporting, Trends, Tips ‘How big is your database?’ No doubt you’ve been asked this question before. And evidently, this doesn’t mean people are interested in the size of your database in bytes. They just want to know how many email addresses are in it. But when you think about it, how relevant is this question really? Lees meer
How your email expertise can help other company departments Door EmailGarage op 30 april 2013 in Email Marketing, Tips, Targeting Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you’re talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no’. Lees meer
Transactional emails for offline retailers? Here’s how it’s done Door EmailGarage op 24 april 2013 in Email Marketing, Personalization, Tips Transactional emails are a powerful tool to engage your customer in one of the crucial stages in the customer lifecycle: the moment of purchase. These emails help you jumpstart the relationship, enhance customer engagement and reinforce your brand image. And here’s an extra incentive: transactional emails triggered by an offline purchase will have an even higher engagement rate. Lees meer
5 new metrics to improve your email marketing! Door EmailGarage op 18 april 2013 in Email Marketing, Reporting, Trends, Tips, Social media When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business. Lees meer
What can you learn from your B2B or B2C counterparts? Door EmailGarage op 11 april 2013 in Email Marketing, Trends, Rendering, Tips “Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect. Lees meer
Discover the secret power of an honest `thank you´. Door EmailGarage op 5 april 2013 in Personalization, Rendering, Tips, Authenticity Have you said 'thank you' to your clients recently? No doubt, you'll have an order confirmation thank you email, or an email to thank your clients and throw in an extra discount. But, that's not what we mean, we're talking about literally saying 'thank you'. Lees meer
Big data in email marketing: too much to handle? Door EmailGarage op 12 maart 2013 in Email Marketing, Trends, Tips Big data, according to many marketers, is thé challenge for 2013. Lees meer
Basic, intermediate or expert? 3 whitepapers tailored to your needs Door EmailGarage op 27 februari 2013 in Email Marketing, Trends, Tips, Blogroll We’re not sending you a regular tipmail today. Instead, we wanted to share the exclusivelaunch of our brand new whitepaper with you! Lees meer
Video: best email marketing tactics for 2013 Door EmailGarage op 18 februari 2013 in Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you. Lees meer
How to see if your emails are reaching the inbox Door EmailGarage op 7 februari 2013 in Email Marketing, Tips, Deliverability, Blogroll Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation. Lees meer
What can we learn from Twitter’s email marketing strategy? Door EmailGarage op 31 januari 2013 in Email Marketing, Tips, Targeting, Social media, Blogroll Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever. Lees meer
Special characters: annoying or worth your while? Door EmailGarage op 24 januari 2013 in Email Marketing, Personalization, Design, Blogroll You’ve more than likely seen them pop in a subject line. The sparkling ★, The dynamic ✈ or the lovely ♥. Recently, marketers seem to have rediscovered the symbols and started adopting them in their subject lines. Their main motivation: it makes you stand out in the crowd. Lees meer
The 5 best post-purchase email messages Door EmailGarage op 3 januari 2013 in Email Marketing, Tips, Targeting The holidays have passed, and all our presents to family and friends are handed out. To avoid the hassle, most of us here at EmailGarage chose to buy our presents online. So we decided to do a little test and shop at different online stores to see what happens after the purchase. The result was quite striking because what really happened was, well ermz…. nothing. Lees meer
7 email marketing opportunities for the holiday season Door EmailGarage op 20 december 2012 in Email Marketing, Tips Yep, it’s that time of year again: the red Coca-Cola Christmas truck commercials are popping up on tv again. And whether you love all the end of year fuss, or can’t wait to get it over with, one thing is certain: brands go through massive efforts to drive customers to their stores. Lees meer
Ever wondered why 007 is black and Barbie is pink? Door EmailGarage op 16 november 2012 in Email Marketing, Trends, Tips What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are. Lees meer