Ask a hundred marketers what their main challenge is over the next 12 months, and probably half of them will say: “producing good content”. But creating a good piece of content requires creativity, inspiration, skills and passion. And for most brands it‘s nearly impossible to create unique content formats every day. This is where keeping a good balance between the 3 main types of content can help you…
Turning your email marketing up a notch actually means digging deeper into data and deeper into the customer’s needs to deliver effective campaigns.
Even if email marketing rapidly evolves to meet the needs of email marketers, it still remains a classic setup. The concept of the inbox where new emails are displayed chronologically, has been around for some decades now. Major players like Google, Microsoft and Yahoo go through every effort to improve and change the customer experience of email. Still we see that changes stay relatively modest. Let’s have a look at some changes and events that didn’t succeed.
A growing database is a key factor in getting more ROI from your email marketing. It lets you build reach and it increases the return on A/B tests or multivariate tests. But often marketers struggle to build a database, even though they have the basics installed, like a newsletter sign-up. But do you want to really excel in the growth of your email database? Then it’s best to integrate data mining into your strategy, and even make it a core component in your digital marketing strategy.
Whether you’re in marketing, sales, management or any other division, you are constantly gathering information from clients, internal processes, the market, competitors,… Smart companies can shift these information flows into systematical processes, to create an information framework that influences decisions, better known as business intelligence. A main part of this intelligence is knowing what your competitors are doing. So how can you, as an email marketer or online marketer, keep track of your competitors?
With the increase in e-commerce sales, the number of abandoned online shopping carts also rises. And while many remarketing methods are now available to e-commerce marketers, email remains one of the most popular - and most profitable - used by retail industries.
One of the key drivers to successful email marketing is a lively and ever-expanding database. And to make their database grow, most brands use multiple ways to harvest new data. This is of course a good way to do it. But in the rush of setting up new data flows, we sometimes forget to add the data source. But why is it so important to add a data source?
Looking to optimize your email marketing campaigns for conversion? The place to start is your call to action (CTA). You’d be surprised what a few simple tweaks can do for your conversion ratio... Here’s 4 tips to build irresistible CTA’s.
“Use social media to get new subscribers”. It’s possibly not the first time you have come across that tip. In fact, most of us will probably have promoted their subscribe page via a Twitter post, implemented a form on Facebook or posted a subscribe link on LinkedIn. But let’s face it, when we look at the percentage of new subscribers, social media tend to account for only a fraction of all traffic. One year ago however, Twitter launched something that makes it easier to subscribe via social media: Twitter lead generation cards.
As a marketer you put a lot of energy into engaging with your target audience: creating well-designed emails, selecting databases, deciding on content, copywriting, etc. But no matter how well you plan your email marketing campaign, there is a real risk it won’t be read if you fail to build a good email reputation that maximizes email deliverability. On average, 18% of legitimate marketing emails never reach recipients’ inboxes, which translates into lost contacts, lost opportunities and lost revenue.
Email marketing has had a turbulent couple of years. It has always been a backbone in any email strategy, but for some reason, it also is a frequently challenged channel. Can email keep up the expectations in this rapidly evolving online world? Rest assured: email is a cornerstone which works best when integrated with all other online channels. So it's not about choosing channel ‘X’ OR channel ‘Y’, but the secret of success lies in how you combine both channels. And let's take it even a step further in bold statements: 2015 will be the year of email revival. Why? Find out here.
As marketers, we are all aware of the necessity and challenges of Big data, Smart data, RFM scoring and other data crunching techniques. And we are always looking for ways to make all those data better manageable, usable and presentable.
Ask people about their email strategy and too often you will get the answer: “I want to get better conversion” or “I want to boost traffic to my site”. And though those are great objectives, they have little to do with strategy. Strategy is more about defining why you are using email as a channel. And as with most things, if you can explain it in a simple way, it’s good! We at EmailGarage summarize all our strategies in one sentence, by adding three simple words: GET, TO and BY.
Making the effectiveness of your email channel match audience expectations as well as company objectives is no easy task. That’s why marketers are looking for manageable ways to make email marketing more relevant, timelier and more attuned to the recipient’s stage in the customer lifecycle.By combining proven segmentation methods with available online data knowledge, email segmentation can look much smarter. And ERFM — short for Engagement-RFM — is a solid methodology to do so.
Want to get physical with us next week? Then don’t let this killer tip get away… Grab one of the 10 last free seats for the Wassup Lunch on content strategy on June 12 from 9:30-14:00 organized by our mother company, the customer relationship marketing agency LUON.