‘How big is your database?’ No doubt you’ve been asked this question before. And evidently, this doesn’t mean people are interested in the size of your database in bytes. They just want to know how many email addresses are in it. But when you think about it, how relevant is this question really?
Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you’re talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no’.
Transactional emails are a powerful tool to engage your customer in one of the crucial stages in the customer lifecycle: the moment of purchase. These emails help you jumpstart the relationship, enhance customer engagement and reinforce your brand image. And here’s an extra incentive: transactional emails triggered by an offline purchase will have an even higher engagement rate.
When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.
“Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.
Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect.
Have you said 'thank you' to your clients recently? No doubt, you'll have an order confirmation thank you email, or an email to thank your clients and throw in an extra discount. But, that's not what we mean, we're talking about literally saying 'thank you'.
Big data, according to many marketers, is thé challenge for 2013.
We’re not sending you a regular tipmail today. Instead, we wanted to share the exclusive
launch of our brand new whitepaper with you!
On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation.
Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
You’ve more than likely seen them pop in a subject line. The sparkling ★, The dynamic ✈ or the lovely ♥. Recently, marketers seem to have rediscovered the symbols and started adopting them in their subject lines. Their main motivation: it makes you stand out in the crowd.
The holidays have passed, and all our presents to family and friends are handed out. To avoid the hassle, most of us here at EmailGarage chose to buy our presents online. So we decided to do a little test and shop at different online stores to see what happens after the purchase. The result was quite striking because what really happened was, well ermz…. nothing.
Yep, it’s that time of year again: the red Coca-Cola Christmas truck commercials are popping up on tv again. And whether you love all the end of year fuss, or can’t wait to get it over with, one thing is certain: brands go through massive efforts to drive customers to their stores.
What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.