Today EmailGarage is proud to be a part of the Relationship Marketing Congress, organised by Stichting Marketing. This yearly congress is all about relevant marketing cases and presentations that touched the audience or built a unique conversation.
In the battle against spam, ISP's came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn't of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.
Door Tim Karpisek op 29 april 2009 in
Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you'll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when deciding whether to block, reroute, or deliver your email!). Correct problems as soon as you or you staff can: review messages in different browsers and platforms, clean up bad or broken HTML code, test all links and email addresses,…
Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.
Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.
Did you know that you can run some of your customer service initiatives effectively through email?
Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.
Waiting for a large message to download when the file size wasn't justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections. Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 Kilobytes, you'll have happy subscribers.
Did you know that the most significant decline in email performance comes two months after recipients opt in? That’s why - as with any meaningful relationship - marketers should pay enough attention to the way they start up their email relationships.
Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn't necessarily mean that your recipients do too…
Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.