To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign. The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.
EmailGarage is looking for a new sales & account manager. Are you up to the challenge? Come and join our team.
Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.
When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.
EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d'affaires. A la base de ce succès : la création d'une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d'intégration réussis.
EmailGarage, het grootste Belgische full service e-mailmarketing bureau, ziet zijn omzet fors stijgen. De creatie van een volwaardig e-couponingplatform, een sterke groei van de klantenportfolio en enkele geslaagde integratie-oefeningen liggen mee aan de basis van dit succes.
Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.
I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.
Door Tim Karpisek op 4 februari 2010 in
Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments
An overview of some famous quotes and predictions on email marketing in 2010:
Statistics show that linking to a video doubles or triples your clickthrough rate compared to a regular link. Unsurprisingly, video in email promises to be one of the biggest email marketing trends in 2010.
After having 3 fascinating summit days in Miami it’s time for a general overview.
The last day of this Miami summit was all about social and permission marketing.
Door Tim Karpisek op 21 januari 2010 in
Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Events and seminars, Copywriting
Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.
Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”.
The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me. The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.