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Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

Door Tim Karpisek op 21 januari 2010 in Email Marketing, Personalization, Trends, Design, Tips, Targeting, Events and seminars, Copywriting, Landing pages

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

Luc Robijns verlaat na 17 jaar het marketingbureau LUON

Door Tim Karpisek op 13 januari 2010 in Email Marketing, Trends

In januari 2010 verlaat Luc Robijns (1962) het customer marketingbureau LUON dat hij samen met Onno Hesselink in april 1993 oprichtte. Dat jaar zag Robijns op de grens van de vakgebieden sales en marketing een gat in de markt van de bureaus. In zijn vroegere carrière als sales manager had hij ondervonden dat verkopers en marketers niet altijd dezelfde taal spreken. Vooral als het om de meetbaarheid van resultaten gaat. LUON zou als bureau campagnes afleveren met meetbare resultaten die door bedrijven makkelijker kunnen geconverteerd worden naar verkopen.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

Door Tim Karpisek op 9 november 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

Door Tim Karpisek op 3 november 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

Do you know how your recipients behave?

Door Tim Karpisek op 10 augustus 2009 in Email Marketing, Personalization, Tips, Targeting

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? For starters, focus on email metrics such as opens or clicks and remarket to them. Remarketing on click-throughs is easier when you categorize links and key off those categories when including content blocks.

How to deal with generated traffic?

Door Tim Karpisek op 4 augustus 2009 in Email Marketing, Tips, Deliverability, Technology

A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has been hosted and running. So make sure that (your providers) bandwidth is large enough to deal with the traffic generated by the mailings.

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