Christmas holidays are coming. Greeting cards and presents are all around this time of the year. Not surprisingly, they are the ideal way to convey your season’s greetings to your clients.
Gent, 5 en 6 december 2008
Yes we did it! We created a brand new EmailGarage FaceBook page.
Are you testing which groups respond to which promotions in order to adjust your email campaigns appropriately? After all, you don't want to waste your least-profitable offers on fanatics who will respond to deals that are more lucrative from the brand's perspective.
I had the opportunity to speak at the Email Marketing Forum 2008 in Brussels last week (November 20, 2008) where I presented some best practices for testing and optimizing email landing pages.
The EmailGarage experts invite you to pay them a visit at the following marketing events:
Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.Integration between three essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM and web analytics all have specific advantages, combining these three offers even more added value.
Our partners from Netlash developed a PHP API for the Ancienne Belgique project.
Informatica biedt je bedrijf enorme kansen. Groeikansen. Maar je moet weten hoe. Daarom organiseert KMO-IT de Inspiratiedagen. Ontdek tijdens workshops over onder andere ERP, e-business en procesoptimalisatie hoe internet en informatica voor jou werken. Stuk voor stuk boeiende sessies in begrijpelijke taal en doorspekt met nuttige tips. Daarnaast ontmoet je op de inspiratiebeurs bedrijven uit de sector die je oplossingen op maat aanbieden. De inspiratiedagen gaan door op 25 november, 27 november en 3 december a.s. in respectievelijk Geel, Edegem en Kortrijk.
Interesting Podcast by EmailSherpa on US send times in email marketing.
A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It's during this process that companies have a chance to stand out from their competitors by communicating value proposition, establishing sincere concern for subscriber privacy, and showing respect for users by providing control over the type and frequency of the emails received.
Your emails should be written by real people, for real people. Nobody wants to read an email that has an impersonal, static style of writing. Personalization is an ideal way to give your readers the impression that you really know them.
I read this statement from Jim Novo as a comment on a Ron Shevlin post about new ways of unconventional marketing. Novo's comment gave me some food for thought. After all what is the use of non-stop adoption of new kinds of marketing media if we (as marketeers) do not understand and/or do not know how to use these media. Be it stand alone or as a part of the marketing mix.
We get a lot of questions if it is possible to produce "wow-effect" video emailing campaigns.
We at EmailGarage thought you might be interested in this: For the next 72 hours you can save 30% off all Sherpa benchmark guides, handbooks and reports. The Sherpa Moving Sale ends October 2, 2008 at 8:00 p.m.